May
20
to May 21

Knoxville's Biggest Blowout Sample Sale

We have teamed up with White Lace and Promises and Loveliest Bridal to bring you Knoxville's biggest ever blowout sample sale at The Press Room! 

When: May 20-21st from 12:00-4:00 each day. Doors open promptly at 12:00. Arrive early for best selection!

  • What is a Sample Sale?

As bridal boutiques order new gowns each year, they must sell their samples. These samples are typically offered at a small discount, but we are offering HUGE discounts for this sale! Up to 90% off! 

  • What will the gowns be priced at?

All gowns will be priced from $99-$499. These gowns were originally up to $4000! 

  • What condition are the gowns in?

Sample gowns have been tried on and the condition can vary. Some gowns will have more wear and tear than others (some have only been tried on once or twice!). All gowns can be cleaned and repaired, so any sign of wear will be eliminated. Any cleaning and repairs are the customer's responsibility and the gowns have been priced accordingly.

  • What sizes will be for sale?

Bridal gowns run small, so keep in mind (if you have never tried on a bridal gown) most girls go up 1-2 sizes from normal clothing. If you normally wear an 8, you will most likely wear a 10-12 in a bridal gown. The majority of the gowns included in the sale will range in size from 10-14. There will be a smaller selection of gowns in sizes 4-8 and 16-22. Those will go quick- we suggest arriving early for best selection! *Please note- all gowns can be altered down to fit. If you are a size 0-8, any sample gown can be fit to you! We do have seamstresses we recommend. 

 

 

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Mar
16
to Mar 17

Haute Bride Accessories Trunk Show

Come shop for the freshest, brightest, newest baubles and accessories by Haute Bride for two days only! Haute Bride specializes in sparkly jewelry and belts- check out their website to get a glimpse of what makes them so unique and special! Special discounts available! Now booking appointments.

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Mar
2
to Mar 4

Enzoani and Blue by Enzoani Trunk Show

We are hosting the first Enzoani Trunk Show in Knoxville! The main Enzoani line is the most elevated, sophisticated line under the Enzoani design house. We can't wait for our Knoxville brides to get the first look at these gowns! Alongside the main Enzoani dresses, we will have trunk show dresses in from the Blue by Enzoani collection- a equally beautiful and elegant line with a little bit lower price bracket. As always, trunk show gowns will be 10% off this weekend only! We are also opening special appointment times on Sunday, March 4th- call 588.8432 to book!

 

So... what is a trunk show!??! A Trunk Show might as well be called "extra dresses in the store that aren't normally there"- the designer will send in dresses, usually between 10-25, for one weekend. Designers send either their most popular dresses, the newest collection that may not be in stores yet, or a combination of both. Our store operates like normal, there is no "show", but we have fun putting our brides in these extra dresses! Bonus: any dress in the store by that designer is 10% off during the trunk show days! 

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Feb
16
to Feb 18

Willowby Trunk Show

Now booking appointments for our first Willowby by Watters Trunk Show! For one weekend only, you'll get to try on the most popular dresses from Willowby's 2017 collection, as well as receive 10% off any Willowby dress in the store. *We will have special appointments available on Sunday for this event! Please call 865.588.8432 to book!

 

So... what is a trunk show!??! A Trunk Show might as well be called "extra dresses in the store that aren't normally there"- the designer will send in dresses, usually between 10-25, for one weekend. Designers send either their most popular dresses, the newest collection that may not be in stores yet, or a combination of both. Our store operates like normal, there is no "show", but we have fun putting our brides in these extra dresses! Bonus: any dress in the store by that designer is 10% off during the trunk show days! 

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Jan
5
to Jan 13

Jaclyn Jordan Trunk Show

Tennessee's first Jaclyn Jordan trunk show is happening at Lillian Ruth Bride! Be the very first to see the newest collection and receive a 10% discount on all Jaclyn Jordan gowns. Call us at 865.588.8432 to book- appointments fill up fast. 

About Jaclyn Jordan:

Designed and manufactured in Manhattan, NYC, Jaclyn believes in producing heirloom quality gowns and accessories. This means no glue or cheap production techniques, and everything is hand-sewn. Her gowns range from $2000-4500. 

Don't know what a trunk show is?! Confused on how it works? Keep reading! 

A trunk show is when a designer sends either the newest collection (usually not in stores yet), or a "best of" collection of the designer's most popular gowns to select stores. They are normally in store for a very short time frame, before being sent to the next store. A 10% discount is common for purchasing during a trunk show. Trunk shows are beneficial because you have the chance to shop brand new dresses not normally available!

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